How to Improve Conversion Rates Using Data
Accelerate your career with the credential that fast-tracks you to job success.
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Rich Learning Content
Taught by Industry Pros
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This free course is your first step towards a new career with the Program.
Enhance your skill set and boost your hirability through innovative, independent learning.
Students should have basic computer skills and be comfortable navigating online.
You will need to have a Gmail and a Facebook account to complete the projects.
See the Technology Requirements for using Udacity.
In the Measure & Optimize with Google Analytics project, you will summarize the different marketing campaigns you executed earlier in the Digital Marketing program, and reflect on the results. You will evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.
Get notified when this nanodegree program launches.
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