Courses and Nanodegree Programs

Digital Marketing Nanodegree
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

In collaboration with:  Facebook Google Hootsuite HubSpot MailChimp Moz

Digital Marketing Fundamentals
Learn a solid framework to help you organize and plan your digital marketing strategy.
Content Marketing Essentials
Learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

In collaboration with:  HubSpot

Social Media Marketing
Learn about the main social media platforms including Facebook and Twitter, how to manage your social media presence, and how to create effective content for each platform.

In collaboration with:  Hootsuite

Social Media Advertising
In this course, you will learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

In collaboration with:  Facebook

Search Engine Optimization (SEO)
Learn how to use SEO to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list.

In collaboration with:  Moz

Search Engine Marketing with AdWords (SEM)
In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

In collaboration with:  Google

Display Advertising
In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords

In collaboration with:  Google

Email Marketing
In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

In collaboration with:  MailChimp

Measure & Optimize with Google Analytics
In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, and evaluate your user’s conversions to your goals.

In collaboration with:  Google

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Learn how to use Microsoft Excel to navigate a spreadsheet, manipulate and summarize data, and create engaging visualizations.